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	<title>Set in Style</title>
	<link>http://misterthorne.org/set_in_style</link>
	<description>Attorneys are Authors and Law Firms are Publishers</description>
	<lastBuildDate>Fri, 12 Mar 2010 14:59:40 +0000</lastBuildDate>
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		<title>Type &amp; Image — Part IV</title>
		<description><![CDATA[Yesterday &#8212; in our search for a way to set very legible type on a real image &#8212; we went from this:

To this:

We did much to improve legibility, but we had to use more space.
Now the question is this: can we set the type so it&#8217;s legible and compact? That&#8217;s our goal.
So far, we&#8217;ve viewed [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/03/11/type-image-%e2%80%94-part-iv/</link>
			</item>
	<item>
		<title>Type &amp; Image — Part III</title>
		<description><![CDATA[In our last episode, we continued our discussion about combining type with a real image &#8212; an image you could capture with a camera.
The starting point for our discussion (Type &#38; Image) was this combination of type and image, which simply doesn&#8217;t work:

What we&#8217;re going to do next is see how to set type on [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/03/10/type-image-%e2%80%94-part-iii/</link>
			</item>
	<item>
		<title>Type &amp; Image — Part II</title>
		<description><![CDATA[Yesterday,  we examined this comp (below) in which copy (foreground) was knocked out of a photo (background).

Obviously, the comp&#8217;s a dud: thin white type on a light yellow background is hard to read, and that&#8217;s not a very good way to market professional services (or much of anything). Better yet, it&#8217;s a terrible way to say what you [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/03/04/type-image-%e2%80%94-part-ii/</link>
			</item>
	<item>
		<title>Type &amp; Image &#8212; Part I</title>
		<description><![CDATA[First, study this image with a snippet of copy knocked out of it; it appears at the home page of a law firm’s web site.

If you have a recording of a Super Bowl broadcast, gt get it and cue it to the start of halftime.
If not, turn on your VCR or DVD and record some commercial [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/03/03/type-image-part-i/</link>
			</item>
	<item>
		<title>Write Like the Best</title>
		<description><![CDATA[My experience is that many attorneys are dead wrong.
They think the best writing is what most people (including other attorneys) can&#8217;t follow, so they turn out the sort of convoluted, long-winded constructions that make professional writers wince, like this nonsense:
The term of this Agreement shall commence on the date hereof as first written above and [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/03/02/write-like-the-best/</link>
			</item>
	<item>
		<title>Q &amp; A with John Gillies &#8212; Knowledge Manager</title>
		<description><![CDATA[I recently asked John Gillies, the director of practice support at Cassels Brock &#38; Blackwell LLP, for his thoughts on lawyers, how they write what they write, and what attorneys &#8212; especially the least experienced among them &#8212; can do to improve their writing skills.
If you&#8217;re a young associate, listen up. John&#8217;s been at it for [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/02/22/q-a-with-john-gillies/</link>
			</item>
	<item>
		<title>Setting Logotype — Part III</title>
		<description><![CDATA[Note: this our last in the series on setting logotype &#8212; how to set your firm&#8217;s logotype so it displays properly on line, on all devices under all conditions. But don&#8217;t fret. We&#8217;ve got another series coming up on setting display type on line.
______
In our last installment on setting logotype, (Setting Logotype — Part II), [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/02/12/setting-logotype-%e2%80%94-part-iii/</link>
			</item>
	<item>
		<title>Setting Logotype — Part II</title>
		<description><![CDATA[In our last installment on logotype, (Setting Logotype — Part I), we noted that logotypes are typically stored as images, rather than as text. Because of that, font smoothing &#8212; the process used to make type look good at all sizes &#8212; can&#8217;t be applied to logotype.
Now we ask, “Why?” Why store logotypes as images [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/02/01/setting-logotype-%e2%80%94-part-ii/</link>
			</item>
	<item>
		<title>How to Write Stuff People Won&#8217;t Read</title>
		<description><![CDATA[There are several ways to write marketing materials that save readers lots of time, and this introduction to the firm of Bereskin &#38; Parr LLP embodies a few of them:
Bereskin &#38; Parr LLP is a leading Canadian intellectual property (IP) law firm serving clients of all sizes, in a variety of industries, domestic and international. [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/01/29/how-to-write-stuff-people-wont-read/</link>
			</item>
	<item>
		<title>Fuzzy Type in PDFs</title>
		<description><![CDATA[I notice that quite a few law firms publish PDFs in which the type isn&#8217;t rendered properly. Instead, it looks bold and rough unless you zoom in on it, in which case it looks just fine.
Consider the following block of type. The left side is from a PDF published by a Great Big Law Firm; [...]]]></description>
		<link>http://misterthorne.org/set_in_style/2010/01/26/fuzzy-type-in-pdfs/</link>
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