About This Blog
This blog is meant to be a resource for those involved in law firm publishing — from attorneys writing client alerts, to copywriters creating practice area brochures, to paralegals preparing statements of fact, to the marketing directors of law firms, big and small.
Here, you’ll find information about various aspects of law firm publishing. You’ll find:
- Advice on writing, editing, typesetting, production, and maintenance.
- Interviews with attorneys who have been successful authors or bloggers.
- Tips on what you can do to impress potential clients and distinguish yourself from others.
I hope this blog is a great resource for those who like their copy set in style.
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Throughout this blog, you’ll find real examples. You’ll find examples of things some firms have done particularly well. You’ll also find examples of things that didn’t turn out very well.
What you won’t find is an effort to hide the identity of the firm that published, or the attorney who wrote, or the designer who designed any example, good or bad.
That wouldn’t make much sense, would it?
NOTE: If I use something your firm published as an example of what not to do, don’t hold that against me — unless, of course, it was something I was paid to do.
