The Power of Persuasive
Consider the following introduction to a law firm’s employment practice:
Our Employment Group provides employers with comprehensive legal services pertaining to the employment relationship.
That’s a common approach to practice area descriptions, but it’s hardly persuasive. It sounds clinical. “We offer services, just like every other firm.”
Now, consider this revised introduction:
Successful organizations manage their human resources with care; they take care to avoid difficult situations, they respond to problems quickly, and they respond aggressively when they must. We know; we help them succeed.
That speaks directly to potential clients (companies with employment law matters looking for counsel), and it’s much more inviting. It says, “We can help you.”
When it comes to practice areas, don’t waste your ink sounding just like every other firm with an employment practice.
Use it to stand out from them.
24 February 2010 at 13:50
[...] Set in Style has a short article on the difference between your run-of-the-mill law practice description and one is drafted to persuade. I suggest that you check in out. [...]