What Did They Do to the Article I Wrote?
You’re an attorney and you just finished writing a client alert for your firm.
Now, all that’s left to do is to send it to marketing, right?
Wrong!
That’s your work, with your name on it. So, you want to make sure it looks right after it’s published.
You sent the marketing department a Micrsoft Word file, but that’s not what was published. The folks in marketing did a few things to the alert in production. They may have altered it in some way. It happens.
If you want to make sure that what clients and potential clients see is what you suppose they see, review the published alert.
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Anything you put your name to can form a potential client’s (or prospective employer’s) first impression of YOU.
So, take a few minutes to make sure the impression will be favorable.
