Comments on: Incredible http://misterthorne.org/set_in_style/2009/11/30/incredible/ Attorneys are Authors and Law Firms are Publishers Fri, 05 Mar 2010 16:01:52 +0000 http://wordpress.org/?v=abc hourly 1 By: Thorne http://misterthorne.org/set_in_style/2009/11/30/incredible/comment-page-1/#comment-48929 Thorne Wed, 02 Dec 2009 02:34:16 +0000 http://misterthorne.org/set_in_style/?p=2468#comment-48929 Steve: Thanks for the thoughtful comment. I think the post is flavored with a sense of amazement. How could an attorney who wants to attract top-notch clients not polish his work before it's published? Doesn't he see that what he writes flavors some of the first impressions others have of him? Don't he care? And why is his marketing director afraid to correct his mistakes? He's not writing a brief; he's writing promotional copy. The marketing director has nothing to say of its quality? I find that just amazing. Don't you? Steve:

Thanks for the thoughtful comment.

I think the post is flavored with a sense of amazement. How could an attorney who wants to attract top-notch clients not polish his work before it’s published? Doesn’t he see that what he writes flavors some of the first impressions others have of him? Don’t he care?

And why is his marketing director afraid to correct his mistakes? He’s not writing a brief; he’s writing promotional copy. The marketing director has nothing to say of its quality?

I find that just amazing.

Don’t you?

]]> By: Steve http://misterthorne.org/set_in_style/2009/11/30/incredible/comment-page-1/#comment-48923 Steve Wed, 02 Dec 2009 01:31:58 +0000 http://misterthorne.org/set_in_style/?p=2468#comment-48923 Thorne, I read your excellent post (http://tinyurl.com/yb3rrov) but, frankly, was not surprised by the reaction you received. Those of us that sell our services to professional establishments have to understand that, unless we're very careful, we're operating under the premise that "we're better at this than you." That premise scares those that re insecure and insults people with large egos. Do you think there are there any paranoid people or large egos in the Legal industry? A softer approach may be warranted. I do a lot of web-related work and try to do three things during "1st contact." (1) If I a meet with higher-ups I ask/insist that their web-person not attend since, despite all the goods things I see, human nature dictates they will only hear the criticisms, get defensive, and slow our progress. We'll get them engaged later. (2) I spend a lot of time and effort detailing everything they're doing well. (3) I list 3-5 of my top suggestions for improving, even if I have 30. Good luck and let me know if you want to talk further. Steve P.S. I left this on Bloggers' Bulletin as well. Thorne, I read your excellent post (http://tinyurl.com/yb3rrov) but, frankly, was not surprised by the reaction you received.

Those of us that sell our services to professional establishments have to understand that, unless we’re very careful, we’re operating under the premise that “we’re better at this than you.” That premise scares those that re insecure and insults people with large egos. Do you think there are there any paranoid people or large egos in the Legal industry?

A softer approach may be warranted. I do a lot of web-related work and try to do three things during “1st contact.” (1) If I a meet with higher-ups I ask/insist that their web-person not attend since, despite all the goods things I see, human nature dictates they will only hear the criticisms, get defensive, and slow our progress. We’ll get them engaged later. (2) I spend a lot of time and effort detailing everything they’re doing well. (3) I list 3-5 of my top suggestions for improving, even if I have 30.

Good luck and let me know if you want to talk further.
Steve

P.S. I left this on Bloggers’ Bulletin as well.

]]> By: Deb Lamb http://misterthorne.org/set_in_style/2009/11/30/incredible/comment-page-1/#comment-48905 Deb Lamb Tue, 01 Dec 2009 19:49:14 +0000 http://misterthorne.org/set_in_style/?p=2468#comment-48905 Hi Thorne, We participate in The Bloggers' Bulletin and I saw your comment for Steve. I had to jump over here and check out what your post was about. I am actually shocked that law firms and attorneys don't make the commitment to be excellent in all they do. I mean come on....these are the folks we rely on, trust in and have complete faith in when we need their services. I would think they should have a high-level of excellence and convey that to others consistently. I'm rather shocked! It appears you have a great concept here, if you can find those that do care about their reputation, and I'm sure they are out there. It worked....sparked my attention and was prompted to act! My best to you and your services. Good post, I enjoyed it! Deb Lamb Freelance Writer and Marketer Hi Thorne,
We participate in The Bloggers’ Bulletin and I saw your comment for Steve. I had to jump over here and check out what your post was about.

I am actually shocked that law firms and attorneys don’t make the commitment to be excellent in all they do. I mean come on….these are the folks we rely on, trust in and have complete faith in when we need their services. I would think they should have a high-level of excellence and convey that to others consistently. I’m rather shocked!

It appears you have a great concept here, if you can find those that do care about their reputation, and I’m sure they are out there.

It worked….sparked my attention and was prompted to act! My best to you and your services. Good post, I enjoyed it!

Deb Lamb
Freelance Writer and Marketer

]]>