Luxury Cars and Law Firms
A TV commercial for a car says nothing about the car per sé. Why is that?
The commercial could list specifications like fuel mileage, drive train coverage, and horsepower, but it doesn’t: not when it comes to luxury automobiles. The spots for fancy cars are entertaining, 30-second stories that evoke some sense of success, followed by a five-second display of the car and the manufacturers logo (plus fine print for speed readers).
It’s psychology in action.
Have you watched the news on TV? Then you’ve noticed how news programs have adopted animated graphics and streaming text. There’s a reason for that.
Psychology.
And what has this to do with law firm marketing materials?
Stay tuned.
A TV commercial for a car says nothing about the car per sé. Why is that?
The commercial could list specifications like fuel mileage, drive train coverage, and horsepower, but it doesn’t: not when it comes to luxury automobiles.
The spots for fancy cars are entertaining, 30-second stories that evoke positive emotion, followed by a five-second display of the car and the manufacturer’s logo (plus fine print for speed readers).
It’s psychology in action.
Have you watched the news on TV? Then you’ve noticed how news programs have adopted animated graphics and streaming text. Why?
Psychology.
And what has this to do with law firm marketing materials?
Stay tuned.
