Some Light Reading
If you want to Look Sharp Online, read the article, which appears in the ABA’s Law Practice Today. It describes what you can do to make sure your publications (client alerts, blogs, Web sites) have a professional appearance.
If you’re thinking about going solo, then you’re likely thinking of starting a blog. In that case, read Blogging Tips for Small Firms and Solos, appearing in the ABA’s Technology eReport. It discusses the distinctive characteristics qualities a lawyer’s blog needs to attract potential clients.
And if you’re an attorney dealing with type (and which one isn’t), then you know what’s in Matthew Butterick’s Typography for Attorneys. Butterick is an attorney with a background in type, and a sense of good style.
Listen to Butterick, and look sharp.
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Look, you wouldn’t show up for a meeting with a potential client wearing a jogging suit, not if you take pride in your appearance. By the same taken, you wouldn’t set the copy for your blog in Arial, or apply justification without hyphenation.
In the information age, looking sharp has less and
less to do with what you wear.
What becomes more important is how you look,
either on line or in print.
