Doug Stern — Be Natural
If you’re an attorney, and you just finished writing something that includes a bunch of hefty phrases like “including without limitation X, and Y, and Z, and so forth, and so on,” and now you’re getting ready to write a client alert (or a letter to a client or a prospective client or someone who might introduce you to a valuable client), take a moment to shift gears. Before you start to write something that someone will want to read (as opposed to that collection of hefty phrases you just wrote that all of a handful of people have to read), think of what readers want.
One way to do that is to fetch a cup of coffee (or tea, if you’re that sort) and watch Doug Stern talk about the KILLER BEs. It’s good stuff.
16 January 2010 at 18:41
Thanks, Thorne.
I’ve recently added a blog: http://www.doug-stern.com/blog/. Comments, etc. are welcome.
DOUG
doug@doug-stern.com