Law Firm Branding — “We Are So Mediocre!”
Both Sedgwick Detert Moran & Arnold LLP and Dilworth Paxson LLP have been celebrating their 75th anniversaries, but in different styles.
Here’s Sedgwick’s style:
And here’s Dilworth’s
Quite a difference.
Sedgwick shows good style, but Dilworth uses an image from a video feed and it looks lousy.
Here’s what I don’t understand — why doesn’t anyone at Dilworth look at the firm’s home page, notice this lousy looking image, and say, “Hey! We’ve got to polish this.”
Now, Sedgwick has a site devoted to its 75th anniversary, but you can’t see it. And why not? Because of a mistake. That’s why.
The result of that mistake is this — when you try to visit that site, you’re asked over and over again to install Adobe Flash.
Here’s what I don’t understand — why doesn’t anyone at Sedgwick look at the firm’s home page, notice this flaw in function, and say, “Hey! We’ve got to fix this. And pronto!”
It’s incredible. Noticeable, year-old mistakes left untended.
Our Brand = “We make mistakes and don’t fix them. Heck, we don’t even notice them.”
____________
Update: the problem at Sedgwick was resolved just a day after this article was posted. Dilworth dropped the video feed image a few weeks later.
30 January 2009 at 9:02
Terrible, amateurish mistake. Asleep @ the wheel or just plain arrogance?
30 January 2009 at 14:27
It’s a failure to apply a very basic principle — Anything Worth Doing Is Worth Doing Right!
30 January 2009 at 16:30
The Sedgwick Web site has been fixed.
31 January 2009 at 8:20
Better late, than never.