Blawg, Humbug!
Mark Herrmann –author of the Curmudgeon’s Guide to Practicing Law and co-author of the very popular Drug and Device Law Blog — wrote this interesting post about whether blawgging brings in business.
If you’re thinking of starting a blawg to promote your practice, give it a read.
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Update: Kevin O’Keefe — who makes his bread by getting lawyers going with their blawgs — just posted a curious comment on Herrmann’s post. He implies that Herrmann “does not understand the role of a blog is and how it is used.”
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Update: A good discussion of Mark’s article is posted here.
13 January 2009 at 22:12
Pretty clear Mark does not understand the role of a blog and how to blog in his statement ‘blogs are the new-age equivalent of billboards or ads on television or in the Yellow Pages.’ Nothing could be further from the truth.
Lawyers across the country who do sophisticated legal work for major corporations, and who would never do yellow page or TV ads blog as way to enhance their reputation and grow their business. Such lawyers understand that blogs are an effective way to engage in an online conversation with thoug leaders, a conversation that is followed by their target audience, and indexed for research by Google.
14 January 2009 at 6:36
Kevin, you might not like what he says, but he’s giving his honest appraisal, as best I can tell.
Everyone who might use Mark already knows who he is and what he does, so how could his blog attract new clients?
And if success is measured by traffic (as it is to so many), then Mark’s blog is quite a success.