David Beats Goliath (Again)
For some companies (think Amazon), Web site rankings are absolutely critical. For others (think a Great Big Law Firm), they don’t matter at all (they say).
So, why wonder why a site run by an artist at an ad agency — Puppies and Flowers — gets more traffic* than Weil Gotshal, a firm that claims it’s the #2 law firm in the U.S.
Might it have something to do with Weil’s exuberance when one of its attorneys is quoted in a magazine article? (Can you imagine Amazon issuing a press release because someone at the firm was quoted in a magazine article?)
Now, you could argue that Weil’s business is such that very few people (e.g, corporate counselors) are interested in its services, and they already know about the firm (and its competitors), and so Weil doesn’t really need a Web site at all. Fine! Then why in the world does it have one, and why does it get such traffic — nearly as much as the site of an artist who works at an ad agency, but not quite as much as the site of one law professor, and far less than the site of another law professor?
Could it be that artists and law professors know more about modern (21st century) marketing than a Great Big Law Firm?
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Is it fair to compare a blog that discusses such interesting topics as bacon-flavored ice cream, anti-theft lunch baggies, and doctors who recommend that their patients smoke (cigarettes, of all things), with a site that concerns itself with “high-stakes legal challenges, Chinese Made-Goods” and publishes this fascinating tid-bit and this fascinating tid-bit (and this one, and this one, and this one, not to mention all the firm’s announcements about its attorneys being quoted)?
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* According to Alexa, weil.com has a traffic rank of 363,528, and Puppiesandflowers.com has a traffic rank of 362,503.
