Scrunched!
The following description of a firm’s practice appears on the inside front cover of this brochure.
That’s the actual size of the printed copy. Can you read it (without a magnifying glass)?
OK. Suppose you use a magnifying glass so the copy appears like so:
The copy’s much easier to read, but no matter how much you magnify it, you’ll always have trouble reading it because the spaces between the words are just a fraction of what they should be.
____________
Now, why would a law firm produce promotional copy that people can barely read?
1. The person who set the copy was a youngster with no training in typography.
2. That person thought it would be “way cool” to set the copy very way tight (and in tiny, gray type).
3. The firm doesn’t much care about this sort of thing.
____________
Take a look at the HTML version of this client alert from Mayer Brown.
Interesting, is it not?
For a mild surprise, click the link to the PDF version of that alert and see what pops up.
