Making Some Good First Impressions — Lots of Them
You’re an associate at a big law firm. You’ve been asked to help a partner write a client alert. When the alert is published, your name will be on it, right next to the partner’s.
That client alert could become a great calling card for you. If it’s well done, it might impress a potential client. In a few years — who knows? — it might impress the managing partner of a firm you’d like to join. It could do you some good, but only if it’s well done.
It could be gold; or it could be coal.
____________
The alert might make thousands of first impressions or just a handful of them, but it has the potential to make many more than you can, and in much less time. If you want it to make lots of good first impressions, then make sure it reads well, and it looks good.
That’s right! Appearance matters.
____________
You know that. When you visit a potential client, you look your best, because it matters.
Likewise, when you write a client alert (or anything else meant to attract business or promote you), you want it to look good, because appearances certainly do matter.
Now, consider the question: If you could choose the design of the alert your name appears on, which would it be? Would it be this:
Or would it be this:
Maybe you don’t care, but you should.
Why? Because that’s your name on that alert, and you care about the quality of what you put your name to. Right?
