You Can’t Have Ecksallence!
Pullman & Comley claims a long tradition of excellence:
Welcome to Pullman & Comley, LLC. Our firm has played an active and distinguished role in the Connecticut and New England business community since 1919. Nearly a century later, we continue the tradition of excellence instilled by our founders . . . .
Consider the intro to, and conclusion of, this client alert:
Start:
Effective November 7, 2007, the U.S. Department of Homeland Security changed the rules on how to verify worker eligibility to work in this country.End:
The Department of Homeland Security plans not to assert violations against employers who use outdated forms during the first 30 days of the new form’s availability, that is, likely though December 6, 2007.
Regarding the intro, we know what the author meant: the changes to the rules took effect on a certain date. But that’s not what the author wrote.
The conclusion contains a misspelling and a typo (though December 6 s/b through December 26).
Before you visit a potential client, you have your clothes cleaned and pressed, your shoes shined, your hair and nails done. If a client’s first impression of you is going to come from something you wrote, then you check spelling and grammar, facts and figures and claims before you publish — because you want to look good.
____________
NOTE: on 9 June 2008, Pullman & Comley cut that last sentence in the first paragraph of its About Us page. By 1 September 2008, they had not replaced it.
