Pullman & Comley’s Tradition of Excellence
Pullman & Comley is another firm that claims it’s got a long tradition of excellence:
Welcome to Pullman & Comley, LLC. Our firm has played an active and distinguished role in the Connecticut and New England business community since 1919. Nearly a century later, we continue the tradition of excellence instilled by our founders . . . .
But take a look at the intro to, and conclusion of, this client alert from Pullman & Comley:
Effective November 7, 2007, the U.S. Department of Homeland Security changed the rules on how to verify worker eligibility to work in this country.
The Department of Homeland Security plans not to assert violations against employers who use outdated forms during the first 30 days of the new form’s availability, that is, likely though December 6, 2007.
Regarding the intro, we know what the author meant: the changes to the rules took effect on a certain date. But that’s not what the author wrote.
The conclusion contains a misspelling and a typo (though December 6 s/b through December 26).
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Suppose a prospective client is introduced to Pullman & Comley through this alert. What do you suppose his first impression of the firm is going to be? Is he going to think the firm is serious about its “tradition of excellence?” Or is he more likely to think the firm doesn’t pay attention to detail?
NOTE: on 9 June 2008, Pullman & Comley cut that last sentence in the first paragraph of its About Us page. Let’s see what they replace it with.
