Getting Hip to Readability
Years ago, when Apple’s Macintosh made it possible for the masses to become typesetters and page designers, the pros laughed at the ransom-note nature of the results. The masses were mixing and matching typefaces and design elements in a way no well-trained typesetter or artist would, and the results were often hideous.
Now, the masses are designing Web sites and blogs and — once again — many of the results cause the pros to cringe.
So . . . if you’re setting type (say, for your firm’s client alerts) or you’re designing Web sites or blogs, you might want to get hip to why the pros consistently do things the way they do.
One good source is Usability News, published by the Department of Psychology at Witchita State University.
Here are a few articles that the marketing folks at big law firms might appreciate: