Writing for Readers — Be Interesting
Attorneys tend to spend their days writing a certain way — the way of contracts and briefs, provisions and terms, agreements and statements of fact, all for a small audience of judges and clerks and other counsel.
Now, suppose you’re an attorney.
And suppose that — rather than writing for a small audience of other attorneys who expect great detail on something specific — you’re going to write a client alert (or a magazine article, perhaps) for a much larger audience more interested in a wider view.
Then you need to adjust your style. Here’s why:
When you write legal matter, your audience is captive and limited. You don’t have to be interesting. But when you write copy to attract clients — copy for newsletters, alerts, articles, etc. — you do have to be interesting. And that’s because you need to draw the audience.
