On Itsy-Bitsy, Teeny-Weeny Type & Convenience
For some reason, lots of Big Law firms like to use itsy-bitsy type for their Web sites. This is odd, because tiny type — hard as it is to read — tends to repel, rather than attract, readers.
Why would any publisher (law firm or otherwise) do such a thing?
Consider the intro to Winstead’s IP practice description:
Compare the above to the intro to Thelen Reid’s IP practice description:
It’s no contest. Thelen Reid’s copy is much easier to read than Winstead’s.
Sure, anyone wanting to read copy at Winstead’s site can crank up the type size in their browser (and then crank it back down when they go to another site), but why make anyone go through the effort?
Here’s a tip to all the Big Law firms that use tiny type: consider your readers, and what’s most convenient for them.
