Literate Lawyers — Get Noticed!
In this article published in the ABA’s Law Practice Magazine, Ari Kaplan (principal of Ari Kaplan Advisors) gives lawyers some pointers on how to get noticed.
From the article:
Getting published is one of the best business development tactics for lawyers. It offers direct and indirect benefits ranging from expanding your network to building name recognition. More important, however, is the impact that writing for publication has on enhancing your reputation, establishing your expertise and spotlighting key issues that affect your target markets.
