Not Quite On Point
An interesting story in today’s paper about legal marketing. It’s about those sponsored links that appear on the right side of Google search results.
Guess what one of those links cost? Some cost pennies, but some links — particuarly those touting legal or financial services — cost over $50 each and every time they’re clicked (according to CyberWyre).
It doesn’t matter whether the link is clicked by a college student doing research for a term paper, a rival who wants to see how many times he can click a link in one minute, or a prospective client desperate for help: the cost for each click ranges from pennies to better than $50, depending on the search term. If the term happens to be new york mesothelioma, the cost is $58.44, as this is written.
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The characters in Spy v. Spy come to mind. Picture them clicking on each other’s links over and over and over, as they strive to end their long struggle!
