Something New — Client Alerts with Volume Controls
Leonard, Street and Deinard is exploring a new format for presenting information to clients. It’s presenting the information in high-quality audio podcasts.
Here’s a link to the firm’s first audio podcast: What Every Business Should Know About the New Rules of Electronic Discovery
A fabulous idea?
Before you answer that, compare that podcast to the firm’s client alert on the same topic.
Now . . . do you suppose Leonard, Street and Deinard is going to be publishing podcasts like this a year from now? What about other firms? Do you suppose they’re likely to follow this lead? Why, or why not?
How is writing for a podcast so very different from writing for print? (Or, what’s the difference between listening to a narrator, or reading an author?)
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Update — 23 April 2007: I just found another firm (Fowler White Boggs Banker) with a bunch of podcasts going back to last June.
