On Interesting Things of Interest
What should you be reading? How about books on business development skills for lawyers? Which ones?
Use Google’s Book Search to see what’s available.
Try the following search and see what you get.
It’s like being in a super-duper bookstore and there’s a whole section on topics like how to market legal services, and how lawyers can promote themselves; you can compare several books and decide which you should read. Google lets you thumb through the books, and — when you find that one to read — it lets you zip right over to Amazon.com to order a copy. Presto!
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A steady way to market yourself, a good way to get people to notice you and speak well of you, is to write interesting things about things that interest people.
There’s always something in the news to write about. And there’s always something coming up, even if it’s no more than a celebration of something past.
Write something topical and interesting, and get it published. Write an op-ed about Carl Rove being subpoened to testify before Congress, and get a reputable newspaper or magazine to print it. Write an article about income taxes (April 15 is near) for Kiplinger’s Personal Finance magazine. Write about You Tube and copyrights and Apple’s rights or some other aspect related to this spoof on Hillary Clinton.
There’s always something to write about, and there’s always a way to get published (assuming you write interesting things about things that interest people). Do a fine job of it, and prospects will be looking for you.
