The Cisco v. Apple Complaint
If you keep up on such things, then you know the story — Cisco Systems is suing Apple Computer for trademark infringement. It’s an interesting story, but this blog isn’t about interesting stories — it’s about law firm publishing.
The firm representing Cisco is Folger Levin & Kahn, and it provides two good examples of quality writing.
The first example is the writing at the firm’s Web site. It portrays the firm as one that really cares about how it portrays itself.
The second example is the complaint against Apple. Not only is it very well done, but the complaint was filed just one day after Steve Jobs introduced the iPhone. That portrays the firm as one that does good work quickly (even though it did spend much more than one day preparing the complaint).
