Common Errors in Law Firm Publishing (#4)
Consider this:
“In 2003, Hull & Chandler, P.A., opened our doors to begin providing a broad spectrum of high quality legal services for the people of Charlotte, North Carolina and surrounding communities throughout the Carolinas.”
Note the shift in point of view. The sentence starts out in third-person (”Hull & Chandler”) and then shifts to first-person (”our doors”).
This is a very common error.
Now, you might think that since this error is so common, it’s OK.
Wrong!. Frequent shifts in point of view are a burden to your readers.
If you want your copy to read well, don’t shift point of view in one sentence. Choose one point of view and stick with it.
