Anything worth doing . . .
. . . is worth doing right. If you believe that, and you’re going to publish something to promote you or your firm, you want to do it in good style. You want it to look sharp, and you want people to read it. And you don’t want to use sloppy language.
Consider the following statements about a firm’s bankruptcy practice:
“Making it more complicated is the fact that the different districts and courts within a state may vary in its requirements and practices.”
“Bankruptcy is a system in place to aid individuals, corporation, or those who have found themselves in serious financial difficulty from which they cannot recover on their own.”
“The Chapters reflect the characteristics of the filers as well as the filer’s financial situation and intentions towards their creditors and their debt.”
“Each Chapter has its own requirements as to who may file and their financial situation.”
Whew! Despite these errors (which appear in each of the firm’s practice area descriptions), the firm claims it strives for excellence in all that it does.
