Anything worth doing . . .
. . . is worth doing right. If you’re going to publish a practice area description (or anything else regarding your firm), you should do it in good style. You certainly shouldn’t use sloppy language.
Consider the following statements about a firm’s bankruptcy practice:
“Making it more complicated is the fact that the different districts and courts within a state may vary in its requirements and practices.”
“Bankruptcy is a system in place to aid individuals, corporation, or those who have found themselves in serious financial difficulty from which they cannot recover on their own.”
“The Chapters reflect the characteristics of the filers as well as the filer’s financial situation and intentions towards their creditors and their debt.”
“Each Chapter has its own requirements as to who may file and their financial situation.”
Each of those statements contains at least one grammatical error. Despite these errors (which are typical of the errors found throughout the firm’s practice area descriptions), the firm claims it strives for excellence in all that it does.
Who’s going to believe such a claim? If the firm hasn’t achieved the level of excellence expected from a high school student, who’s going to trust this firm with its legal matters?
