Appearing Unpolished
All large law firms expect their attorneys to look sharp when they present themselves to clients or potential clients. But some of them don’t care how their marketing materials look.
Take a look at this first page of an article written by an attorney at a large firm. The article originally appeared in a law journal, and then it looked just fine. But someone in marketing got his hands on it, this is what happened.
Notice the slug at the top of the page, the crop marks in the corners, and the register marks along the sides.
A law firm isn’t using good quality control procedures if something like this can happen (and go unnoticed for quite some time).
2 December 2007 at 5:47
I came across your site by accident while searching for articles on legal billing and the detailed techniques used to pad a clients bill. I had to let you know that I LOVE what you have created on this blog. What a fabulous selection of topics and articles that everyone should refer to. It reminds me of a ‘teaching of etiquette’ for the legal writer; and the refined presentation throughout is very pleaseing to the eye.
Well done,
Jen