Writing services

Promotional — promoting a law firm or a lawyer, a product or a service.

• Web sites and blogs
• client alerts
• practice-area brochures
• newsletters

Persuasive — getting others to see it your way.

• Op-Eds
• white papers
• position papers

Technical — making what’s technical accessible.

• user guides
• on-line help systems
• customer support wikis

Instructional — sharing knowledge and technique.

• training materials for the workplace
• human resources guides — both in-print and on-line
• learning assessments — how effective are your training programs?

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