Persuasive Samples

Take a look at my résumé, and consider my experience at Webprint, a B2B e-commerce company serving the quick-print market.

The day after I started working for Webprint, the president of the company called me into a meeting. A big trade show was coming up, and he wanted to make a splash. He wanted to completely redo the company’s Web site. Others were going to tend to the graphics and the image maps and the JavaScript and such, and I was going to do the copy. He wanted to know if we could do all this in just two weeks.

What a challenge! All I had to do was learn the Webprint system just like that, come up with a good, solid pitch for two different markets, and then produce gobs of good copy in short order.

Here are a few samples of what I wrote in those two weeks:

The Webprint System (pdf)

Webprint for Print Buyers (html)

Webprint for Printers (html)

Benefits for Printers (html)

Some additional samples of what I wrote for Webprint:

Corporate Leadership (pdf)

Corporate Background (pdf)

The Market for Webprint (pdf)

A few more samples:

Hewlett Packard Webinar Invite (html)

Problems are Opportunities (pdf)